Last updated on January 9, 2019
What Is Personal Branding?
What is Personal Branding ? What does that mean to YOU? Most people talk of creating a brand they are talking of building an online business or personality. I want to look at it in a different light. What if we say that a brand creates emotion or connection with a set group of people. We call this group a niche. You have to find your niche of people in the sector of information the you are targeting or interested in. To be real honest most people do not succeed in business (or any other venture) because we do not remain consistent, authentic and flexible with our brand.
A brand or person that is not consistent usually never sees any success or if they do it is short lived and then they quit because they did not work through the process until they became successful. Consistency is the ingredient that causes success to “suddenly show up” . It is the grinding it out that hides the rewards of success behind itself. I too have been there, I have “tried” program after program and said that doesn’t work and this doesn’t work all the time I just wasn’t consistent.
So no matter what you do for business or marketing just remain consistent.
Being authentic is one of my heroes main pillars to his business. His brand is the authentic marketeer. Imagine that this is so important he made it apart of his own very brand. Here my friend Steve Krivda has a blog also so check it out, maybe he has something that will reach you. I am an authentic giver, I love to give it is a part of my DNA. What is part of your DNA? What qualities do you have? Use them to your advantage, but always stay true to who and what you are. I saw a shirt the other day that is a great example of this. It was just a plain black t-shirt that said “I am not broke, I am pre-rich.” That is authentic it told the truth in a way to bring a positive mindset but not have a limited one. If you have not yet “made” 100 dollars in the business do not boast like you have.
I will use a story to explain this one. In the early 2000’s a employee was at work and came up with an idea that would save his company time, money and boost their profits. That company was Blockbuster. The employee end up quitting his job and starting Netflix and they would end up putting Blockbuster out of business. Why? Because he presented an idea that was new, required change and some flexibility from the current form of business, but the were secure in the way they did business. So they ended up loosing it.